Facial Recognition is the most popular controller, which is used for the adaptation of the content in accordance with external events.
By adding this controller to the project, you can manage the targeted content of the advertising campaign. When a person of a particular gender and age appears near the broadcasting point, a broadcast of the personalized content is launched. Thus people of different sex and age groups will observe different content.
The trigger recognizes all persons arising near the broadcasting point, recognize their sex and age, then the scenario triggered by the event is broadcast.
The sex of the person is recognized with 99% accuracy, because the recognition process is adjusted to certain physiological parameters, not to the appearance. Recognition of age has an error rate of 7 years.
All the information about the audience is uploaded to your Displayforce Manager account and is available in the "Audience" section.
The standart project with Facial Recognition trigger will look like that: