Add a campaign request

Let's create a campaign request step-by-step:

1. Log to your DSP platform;
2. Open the Request window, and click "Add request";
    

3. Step 1 - Request: Add campaign name, select the campaign advertiser, and add a description of the campaign (optional);

   

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4. Step 2 - Product: Select the budgeting method for this campaign. This impacts the way that the campaign is played and deducts money from your balance.
   

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5.  Step 3 - Order: Place the details of your order. 
   
   
   - Device Map: Click at the location of the map to include or exclude devices.
   
   
   - Set budget and schedule: time period (start and end date), total budget for this campaign, 
   
   
   
   - Budget: max amount of money to be spent over time in this campaign.
   
   - Fixed cost: Total calculated cost, equal to 1000 adplays * [message duration in seconds]. In this case: 15 seconds times 0.2 USD/per 1000 adplays = $3 USD. To check the cost of budgeting methods for each device, check Profiling.  Thus, 1000 adplays will have a fixed cost of $3 USD.
   
   - Ad Plays: Estimated amount of times this campaign will be played in total (Ordered), compared to all possible ad play spaces in the selected devices (Available Ad Plays). 
   

   - Inventory: Amount of devices (media display points) selected, versus the amount of devices available. The Uptime of devices is the time during which a request was made from a specific device to the server for the selection of ads for playback. Less than 12 hours is a great place to place ads with a large advertising capacity. More than 12 hours are places with a small free capacity for advertising at a given time or places with a poor Internet connection. More than 48 hours are places with the minimum free capacity for advertising at this time, possibly temporarily turned off devices or places with a poor Internet connection.
   
   
   - Creative requirement: Resolution of device screens and amount of screens. Each different spec requires a it's own creative (video or image content), for cases where a campaign contains horizontal and vertical versions of the same ad or group of ads.
   
   
   - Advanced settings: set exact device address desired, and select only specific screen resolutions at media display points.
   
    

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6. Step 4 - Creative: Select the media content for this campaign. When done, click Place order.