DISPL's three main Budgeting Methods

In the DOOH context scenario, there are 3 major forms of ad sales budgeting you may offer to your advertising customers through DISPL, in order to establish revenue generation:

1. AdPlays
   AdPlays refers to the money cost in USD/EUR/other currency to play a specific media for 1000 times. 
   
   Example:    The cost in AdPlays for this content is $2 per 1000 ad plays. In our store, your ad will be programmed in our loop to be played 1000 times during a day. A two-week campaign will cost $20.
   Requirements:    This budgeting method requires no camera intalled at media display point, and no historical data of the location. 
    
2. CPM - Cost per mille
   
   CPM or Cost per mille refers to the money cost in USD/EUR/other currency to play a specific media for 1000 impressions. By impression, we mean a potential view of the advertisement by a visitor. This budgeting type takes into account the historical visitor counts and demographics of a physical site or certain area (device) within that site to calculate the estimated vieweres that watched said advertisement.
   
   Example:    The CPM cost for this content is $5 per 1000 impressions. Per historical visitor counts at our store's entrance, 1000 impressions are reached within 1 day. By contrast, at the female classic perfume brand zone, 1000 impressions are reached within 3 days, as per historical visitor counts in that specific area. Thus, conclusively, a two-week ad campaign at the store entrance costs $75, and $25 at the female classic perfume brand zone. Totalling $100 if you desire that the ad is displayed in both areas.
   Requirements:    This budgeting method requires historical data or an estimated visitor counts at the location, but doesn't require cameras installed at the media display point.
    
3. CPV - Cost per view
   
   CPV or Cost per view refers to the money cost in USD/EUR/other currency to play a specific media just 1 time for one real visitor actually looking at the media display point. The DISPL Player application can display the ad and detect visitors that are currently viewing that ad through it's face-recognition technology. Finally, it associates both informations, informing said content had guaranteed views. This budgeting method is frequently seen as the most expensive, since it's a DOOH advertising product that trusts DISPL's high-end technology to ensure reach to the viewership.
   
   Example:    The CPV cost at our store is $0.1 per guaranteed view. Taking our historical data into account, we have 1000 guaranteed visitor views per day, costing $100. A two-week campaign can estimately cost $1500, but can cost anywhere lower or higher than this value, depending on the real foot traffic.
   Requirements:    This budgeting method requires a camera installed at the media displaypoint, and requires no previous historical data of the location.