What is it
Private Programmatic in Trading Desk (CMS) is a CMS extension that gives the user the ability to schedule campaigns, specify contents, device that will play it, and set goals and/or budget to it, such as Adplays, CPM and CPV.
Example
An AdPlays campaign is a simple bright example of how to use Programmatic ads for generating income for screen owners.
At the step 2 of the campaign creator, you may Set the goal and duration. So the campaign will be executed 40.000 times.
How to enable Private Programmatic extension
To enable the Private Programmatic in Trading Desk (CMS) extension, follow these steps:
- Activate a digital signage subscription: Screen Management, Targeted Digital Signage + Visitor Insights, DISPL Fast Start Kit Pro, All-ino-One (NFR) or DOOH and Retail Media with Ad Sales Automation subscription in your DISPL platform.
- Open the "Extensions" tab, by clicking the
icon.
- Select "Private Programmatic in Trading Desk (CMS)".
- Click the "Enable" button.
- Under the
icon, you may now find the "Profiling" extension tab. Check this article to set up a profile.
- Creating a new campaign, the programmatic ads are now enabled.
- The campaign creation step 2 will contain the programmatic settings for your campaign.
- Test the campaign. The Adplays, Views and budget will be shown at it's top.
Done!
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