Profiling is an extension for the DISPL Content Management System (CMS), and is made available after enabling either of those following extensions: Private Programmatic in Trading Desk or Direct Ad Sales in Trading Desk.

The objective of Profiling is setting up time-based ad loops for a group of devices, set the ad sales costs, prioritize customer's interests, and many more specific information regarding the goals of a programmatic ad setting. 

Profiling is a requirement for:

• Private Programmatic in Trading Desk;
• Direct Ad Sales in Trading Desk; and,
• DISPL Ads campaigns.