This guide will show you how to efficiently test your device for a correct analytics collecting. The best and most direct way to measure the performance - and determine if your device is collecting data from your audience - is CREATING AND PLAYING A METRICS CAMPAIGN.
Metrics campaigns are simple: a template that shows the camera feed, the face recognition rectangle, and the demographic data being collected live, from the biggest face available.
Example:
Step-by-step
To create a metrics campaign, it's simple:
Open your CMS platform, and select "Campaigns". Press the "+ Campaign" button, on the upper-left corner.
Select "From a template", to create a campaign based on a custom DISPL template. Generally they are not related to the simple most traditional media content display.
- At the upper tabs, select "Templates", to access the DISPL default templates library.
- Find and select the template "In-store Brand Zone Analytics" as shown below.
- It will move the My Templates folder, and receive a checkmark on it's upper-left corner. Click "Apply".
- Give your metrics campaign a name. And verify that the template's name is correct "In-store brand zone analytics".
- Please let "Targeting" be disabled. We want this campaign running regardless of the presence of people.
- Let "Scheduled be set to "unlimited".
- Select the devices eligible to play this campaign.
- Set you ad live, by clicking "Run"
- Verify that your new metrics campaign show as Active (green color) at the "Schedule" timeline.
Done!
Now the campaign will be show at the device as soon as it is downloaded to it, provided it is connected to the internet.
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