SCREEN OWNERS are the end-users that employ DISPL Player in media display points for managing digital signage. Media display points such as the totem above.

They are a vital part of an Ad Sales business model, where screen time of the media display points (screens) is sold by an amount of money in local currency or EUR/USD, as many times as the budgeting method allow it.

If you are a DISPL partner, you may profit from:

1. Selling DISPL kits and/or subscriptions to the screen owner;
2. Connecting this screen owner with advertisers, converting his media display points' content management to DISPL and managing the campaigns.
3. Building a network of programmatic ads among your own devices, becoming a screen owner yourself, and publishing to the market the available devices and screen times for sale.  

Example: 

A screen owner owns 4 media display points, all running DISPL Player with active Screen Management subscriptions. An advertiser orders you a campaign of 40.000 adplays running at entrance screens in a time span of 1 month. You set the proper private programmatic campaign with a 40.000 adplays goal and set it's budget. ! month later, the results will show the amount to be invoiced to the advertiser, results, and you may fill him in with a full report of adplay time.